Who is directly responsible for the visual design of an advertisement in a magazine?

The role that aligns with the direct responsibility for the visual design of an advertisement in a magazine is typically that of a graphic designer. A graphic designer is specialized in creating visual content, utilizing elements like typography, imagery, color, and layout to effectively communicate a message or concept, especially in advertisements. Their work is crucial in ensuring that the visual aspects are appealing and resonate with the target audience.

A creative director oversees the overall creative vision and strategy for a campaign but does not solely manage the visual design details. Similarly, a marketing specialist focuses on market research, strategies, and consumer engagement but does not handle the visual design elements directly. A media coordinator's role is more about coordinating various media channels for disseminating advertisements rather than working on the visual design itself. Therefore, the graphic designer is the key figure responsible for crafting the visual design of the advertisement.